Would you dare to invest in Usera, Madrid, where rental prices have been rising lately, with an increase of up to 16.13%? However, sales prices are practically at 2019 levels, when they reached historic highs of up to 2160 euros/m².
It is one of Madrid's districts with a new development in Orcasur, specifically at number 30, Calle de la Cal. Here, one-bedroom homes start from 220,000 euros, and there's a significant Asian population, making it Madrid's Chinatown.
Usera is a district in Madrid, located south of the city, encompassing the neighborhoods of Orcasitas, Orcasur, San Fermín, Almendrales, Moscardó, Zofío, and Pradolongo. It is known as the epicenter of Madrid's "Chinatown," with a population of Chinese origin contributing to its economic and cultural revitalization.
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Its name derives from Colonel Marcelo Usera, an entrepreneur who began urbanizing the area from 1921 onwards, naming the streets after himself. Historically, it was an area of growth with low-quality housing and shantytowns, which has since undergone a significantly positive transformation.
Usera is the hub of Madrid's Chinese community; it boasts a large concentration of shops and businesses of Asian origin.
Aside from the Chinese community, the district has a significant presence of citizens of Latin American origin.
It also features vast green spaces, such as the Manzanares Linear Park and Pradolongo Park, which offer visitors recreational and leisure areas.
It features the famous Caja Mágica, a multi-purpose sports facility that is a must-see landmark in the city.
It boasts excellent public transport connections, with several Metro stations like Usera and Almendrales, in addition to its dedicated bus lines.
Significant urban renewal projects have been and are being developed to improve quality of life, with projects emphasizing development.
It was a district with few services in the early 80s and is undergoing transformation thanks to Madrid's 1985 General Plan.
Usera has an approximate population of 50,800 inhabitants, with an average age of 42, and an income per capita of €24,400 and an unemployment rate of 13.21%.
Cultural diversity in Usera is characterized by the coexistence of multiple cultures, which necessitates intercultural coexistence based on respect.
Men between 36 and 42 years old, with a permanent contract and an annual salary of around €18,000, represent the typical tenant profile in Usera.
Usera is positioning itself as a truly attractive neighborhood for investors due to low housing prices, as well as rental prices.
If you want to invest in Usera, Madrid, this information may be important, as these are the best areas to invest:
It's the Usera neighborhood with the best purchase prices, where you can find opportunities below €100,000, including ground floor or top floor apartments without an elevator.
The eastern area is ruled out as an investment zone due to its much more updated and modern homes, with high prices and difficulty in achieving added-value capital gains.
It has more affordable prices and you can find good deals.
Near Hospital 12 de Octubre, where there is high rental demand. In this area, you currently find many opportunities below €140,000, which would yield gross returns above 7%.
It offers an average return of 5.8%, with one and two-bedroom apartments, quite attractive due to their prices, between €116,000 and €127,600.
It offers an average return of 5.7% with one and two-bedroom apartments, being very attractive due to their prices between €130,000 and €160,000.
It has an average return of 5.4%, and the most interesting options are three-bedroom apartments, priced at €200,000.
These are the Usera neighborhoods with the lowest returns in the district, approximately 5%. The average price of homes in these neighborhoods is higher, and rents are also somewhat lower.
To live and invest in Usera Madrid can offer a mix of modern services and a vibrant multicultural identity. It's a well-connected district with a wide range of shops and green spaces.
Usera offers services and amenities focused on a generous Asian culinary and commercial offering, thanks to Madrid's "Chinatown." There is a huge concentration of Chinese businesses, restaurants, and shops.
Education in Usera ranges from public educational centers to private schools, with sports activities like those of UD Usera. You can find public and private schools, with initiatives that strengthen youth education, although they face challenges in accessing well-paid jobs.
Usera offers leisure and entertainment options including the Usera Festivities, featuring children's activities and orchestras, and the Xusera program.
Usera has an interesting nightlife, in addition to neighborhood festivals and popular activities during June, with its popular festivities being a highlight.
Public safety is managed by the District's Comprehensive Police Station, located at Doctor Tolosa Latour Street 16, which operates 24/7. Regarding privacy, it's like anywhere else: to protect your information, you should use strong passwords and enable two-factor authentication.
If you're going to invest in Usera Madrid you should know that in neighborhoods like Pradolongo, a return of 9.40% is offered to the owner, according to data from December 2021.
Before Invest in Usera, Madrid, you should consider these factors:
Usera stands out for its unbeatable access to the center of Madrid, yet maintains significantly lower purchase prices than the city average. This combination offers high rental profitability and attracts investors.
An ideal location for investors focused on rental profitability, especially those with a moderate risk profile seeking properties under the €150,000 - €200,000 threshold.
The viability of a property in Usera will depend on its ability to generate a gross return exceeding 6%. A detailed renovation appraisal is crucial to ensure the total investment cost.
Having a local real estate advisor is important for exploring the Usera market because they know the price variations street by street. Furthermore, they understand the predominant tenant profile in each neighborhood.
You should consider these tips:
Thorough research is ideal if you are going to invest in Usera, Madrid, this involves analyzing actual closing prices. But also studying urban improvement projects.
A thorough property evaluation should go beyond aesthetics, focusing on the structure and electrical and plumbing installations.
Having a real estate advisor helps in Usera's micro-zones to obtain realistic purchase prices, in addition to facilitating legal due diligence.
A successful investment in Usera requires flexibility to adjust strategy, as well as a great deal of patience in the search for the ideal property.
A gross average profitability to be able to invest in Usera Madrid, should be around 7%, standing out from other central districts of Madrid.
The neighborhood offers good connectivity, services, and an interesting culture, but it might have issues with maintenance, noise, and security.
Because it hosts the largest Asian population in Spain, who began arriving in the neighborhood in the 1970s, 1980s, and 1990s.
Usera is a good area for living and renting due to its good connectivity, services, and proximity to the city center. The most recommended areas for investing in Usera Madrid for rental vary, but generally, the entire district is known for having a diverse offering and being safe.
The average rental profitability in Usera varies depending on studies and the year: in 2023, the average profitability was 5.99%. Another study from the second quarter of 2025 places Usera's profitability at 8.1%.
Yes, Usera is expected to continue appreciating in value, with an annual increase in housing prices of 19.09% in the third quarter of 2025, and it is said that the continuous improvements in the neighborhood's appeal and value will continue to rise in the coming years.
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Calera, 3
Funded
100%
598.506,15 €
Target
598.506,15 €
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