Home Staging: Guía Completa 2026

In today’s increasingly competitive real estate market, making a property stand out can mean the difference between selling quickly at the best possible price or having it sit on the market for months without serious offers. Home Staging has become a proven strategy for maximizing a property’s appeal and creating an emotional connection with potential buyers.

En esta técnica, en la que se combina la decoración, la psicología del espacio y el marketing, no solo se logra acelerar la venta del inmueble, sino que también se puede incrementar el valor de la propiedad entre un 5 y un 15%, según cálculos de expertos en el sector. En esta guía, estaremos explorando de forma profunda qué es el Home Staging, cuáles son sus beneficios, las técnicas clave que se usan y cómo se puede implementar con éxito.

What is Home Staging and Why Does It Matter?

The main objectives of home staging include: improving the property’s first impression (a key factor in purchase decisions), maximizing the use of space to avoid a sense of clutter or tightness, highlighting the property’s strengths (such as natural light, layout, or views), and evoking emotions that reflect the idea of a warm, welcoming home—one that invites buyers to picture themselves living there.

Origin and evolution

The concept of home staging originated in the United States in the 1970s, pioneered by decorator Barb Schwarz, widely regarded as the founder of this practice. After the 2008 housing crisis, its popularity grew significantly thanks to its effectiveness in speeding up sales.

En las zonas de Europa y Latinoamérica, el Home Staging ha ganado fuerza durante esta última década, sobre todo con el auge que han tenido las plataformas digitales de venta de propiedades, en las que las fotos profesionales y los espacios bien presentados pueden marcar una diferencia. Durante este añ, con el agigantado avance de tecnologías como la realidad virtual, el Home Staging digital se ha convertido en una tendencia clave para poder llegar a compradores internacionales.

Types 

Physical Home Staging

This approach involves physically preparing the property with furniture, lighting, and strategic décor. It is the most traditional and effective method for in-person viewings.

Virtual Home Staging

In this format, digital tools such as 3D software are used to redesign empty or outdated spaces. It is particularly useful for online marketing campaigns and helps reduce costs. Companies like GILMAR highlight that this technique can shorten sales times by up to 30%.

Home Staging for vacation rentals

This technique is especially effective for short-term rental properties, as it creates visually appealing spaces for listing photos on platforms like Airbnb or Booking, helping increase reservations. Key elements include comfort, style, and functionality.

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Advantages of Home Staging

Speed up the sale

It is estimated that home staging can help sell a property up to 73% faster.

Enhance real estate marketing

Professional photos and virtual tours can attract more potential buyers. A well-presented property also reduces price negotiations, often eliminating the need for discounts, and in many cases can even increase the final selling price by 5% to 15%.

Attracting emotional buyers

A large percentage of buyers consider how a property makes them feel before purchasing. Creating a comfortable and positive atmosphere through home staging is an ideal way to capture their attention.

Key techniques and best practices

Depersonalize the space

Personal items, such as family photos and similar objects, should be removed so buyers can better imagine themselves living in the property.

Optimize lighting throughout the property

Using natural light and warm lamps helps create inviting spaces. In addition, neutral tones such as beige, light gray, or white make it easier for buyers to visualize themselves living in the property.

Rearrange furniture

Avoid overcrowded spaces and ensure smooth circulation throughout the home.

Add life-enhancing touches

Add lively decorative touches

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When should you use a home staging service?

Home staging is especially useful for vacant properties, as an unfurnished home often looks smaller and colder. It is also effective for homes with outdated décor, since a more modern look attracts more buyers. Properties with poor lighting or awkward layouts can also benefit from staging, as it helps minimize visual flaws. In competitive markets, staging helps a listing stand out from similar properties.

How much does it cost?

Home staging costs vary depending on the service. Physical home staging usually ranges from €1,500 to €5,000 for around three months. Virtual home staging is more affordable, typically costing €100–€300 per image. Furniture rental for staging generally costs between €500 and €2,000 per month.

Practical examples of home staging

Quick renovation for a small apartment

Replacing dark curtains with white blinds or rearranging furniture can increase a property’s value by up to 8%.

Virtual staging for empty lofts

With 3D renders, you can generate interest from international buyers in as little as two weeks.

Family home with too much furniture

Keep functional furniture and remove unnecessary items and overly personal details or photos. This helps sell a home much faster.

You may be interested in: How to sell my house fast.

How to implement it: Step by step

Professional assessment

You can consult an expert to identify the property's strengths and weaknesses.

Thorough cleaning and decluttering

This stage should include deep cleaning of walls, floors, and windows. Remove unnecessary furniture and prioritize pieces that enhance the space.

Strategic decor

Use artwork, mirrors, and a variety of textiles to add warmth to the space.

Professional photography

High-quality images are essential when listing a property on real estate portals.

What Mistakes Should You Avoid?

Neglecting the exterior

The facade and entrance create the first impression for buyers.

Overly bright colors

Colors that are too bright can be distracting or unappealing, so neutral tones are recommended.

Unpleasant odors

Odors such as dampness, tobacco, or pet smells should be avoided at all costs.

Frequently Asked Questions (FAQs)

What Is the Difference Between Home Staging and Decoration? 

Home staging focuses on neutrality to help sell a property, while decoration reflects personal tastes.

Can Home Staging Be Applied to Occupied Properties?

Yes, by removing personal items and reorganizing spaces.

Can I Do Home Staging on My Own?

Yes, but better results are typically achieved with a professional.

What does a professional home staging service include?

It includes professional advice, decoration, high-quality photography, and even furniture.

Who Pays for Home Staging?

Generally, it is the seller who pays, although in some real estate agencies this is included in their service.

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Conclusion 

El Home Staging ya no es lo que se considera un lujo, sino que es más bien una inversión inteligente para poder vender o alquilar más rápido o con un mejor precio. En este año, con herramientas como el Home Staging virtual y un mercado que es cada vez más digitalizado, el adaptarse a estas técnicas es clave para poder destacar.